Etsy is one of the most popular platforms in the third-party marketplace industry, giving creatives a place to sell unique products.
datachannel.org –Starting an Etsy Shop? Here’s How to Do It. Through Etsy, you can create a virtual store and sell goods and services exclusively online.
If you think you might want to join the nearly 2 million Etsy sellers, there are a few things to consider first. Are you looking to dive in full time and rely solely on your income as an Etsy seller, or are you interested in Etsy as a side project? This will determine your approach.
Regardless of your end goal, starting your journey with Etsy can earn you a respectable income. Here are a few basic steps to opening your own Etsy shop.
1. Choose your niche
When deciding on a niche for your Etsy shop, it’s important to choose something that interests you and matches your passions to ensure you never tire of creating products that fall into the category.
Once you have a general idea of the type of products you will be selling, look for inspiration for similar sellers. What kind of language do they use? What makes your products unique? How do they present their content in an attractive way? Dan Cordero, owner of the Etsy Reclaiming Creativity shop, suggests looking for shops that match your interests and talents to check the success rate.
“You have to have a passion for what you do and sell, so if your niche intersects with market appeal and profit, you’ve scored a home run,” he said.
From there, he considers how you’ll create your products, package them for shipping, find out where to buy raw materials, and how to set up good customer service and social media marketing, he added.
2. Register, create and stock your shop
You will need to register with Etsy before opening a shop. Signing up is free, but Etsy charges listing fees (20 cents), transaction fees that also apply to shipping cost (5 percent), and payment processing (3 percent plus 25 cents).
Once you’ve established the basics, he creates your shop and make sure you stock it with as many items as possible to get started. We recommend that you look professional and just offering a few items could hurt your grades.
Cordero recommends keeping your shop as complete as possible, with at least 20 products. However, the process can take some time, so don’t worry if you only have a few items to start with. Keep adding as you go, as often as possible.
“You want to treat your Etsy shop like a brick and mortar shop,” she said. “You don’t want to walk into a physical store and only see five items on the shelf. You want to be taken seriously. ”
Key takeaway: Keep your Etsy shop stocked with as many items as possible to start looking professional. 20 products is a good number to keep in mind. Check out the following tips to make sure your shop reaches as many Etsy users as possible:
Add new articles monthly. Keeping your store up to date will not only retain current customers, it will also attract new ones.
Take quality photos. Professional-looking images make your site more credible and attractive. Avoid using mediocre and blurry photos as they may turn off potential buyers. Write detailed descriptions. Your descriptions should be detailed enough to promote the product and all it has to offer. Don’t underestimate it by labeling it with generic descriptions.
Think headlines, tags / keywords, and SEO. We recommend that you know how the system works by using titles, tags or keywords and SEO to your advantage. Look for the words that generate the most traffic and use them for your products.
Etsy also recently introduced two subscription-level memberships. The Plus subscription will launch in July 2018 for $ 10 per month, rising to $ 20 per month in January 2019. A Premium subscription will not launch until 2019, and pricing for that tier will also not be revealed until then.
A Plus subscription includes customizable options for the look and feel of your store. For example, you’ll have access to new banner templates and featured listing options to highlight specific products. You can get a custom .com or .store URL to ship to customers, and you’ll receive a discount on custom shipping boxes, business cards, and other marketing materials. Plus, you’ll be able to email interested buyers if something you’re selling becomes available again. And as a bonus, it gives members 15 listing credits and a $ 5 credit for Etsy’s search advertising through Sponsored Placements. If you are interested in upgrading your free account to the Plus version, you can register to be notified when it becomes available.
3. Market your products or services
Social media is the best support system for your Etsy efforts. As soon as you open your store, create accounts on various platforms to promote your products and build a following.
Cordero is active on social media, interacting with his audience as often as possible. He noted that it’s important to show the person behind the products to connect with shoppers on a more personal level. Being active on all accounts like Facebook, Twitter, Instagram and Pinterest will help you increase your sales.
“Giving them time is going to be the hardest part,” she told Business News Daily. “Once you’ve determined which social media drives the most traffic to your store, you can take the next step and start spending money on targeted advertising across those channels.”
Additionally, she recommends that new sellers make themselves as visible and accessible as possible.
“There are many advantages to a virtual store, but one disadvantage is the lack of face-to-face interaction with customers,” said Cordero. “To compensate, you have to offer a quick response to customer questions and comments and, of course, ship purchases.”
Tip: The best way to promote your Etsy shop is to actively participate in social media platforms like Facebook, Instagram and Pinterest and interact directly with your followers.
4. Determine your packing and shipping processes
Research different packaging and shipping options to find the ones that work best for your products and business. Just because something is the cheapest doesn’t mean it’s the best option for all buyers.
You may want to consider offering more extensive shipping methods that include tracking information, signature confirmation, and insurance. Make sure you know the charges so you can list the right rates for your customers. “Many times, customers buy last-minute gifts and need them to arrive right away,” Cordero said. “Expedited shipping gives them that option and also gives you a way to get more profit from shipping.”
Additionally, Cordero advised to make sure to include “blanks” to avoid movement or breakage during transportation. Using kraft paper or peanut packaging is a simple solution to this problem.
For more tips on managing the shipping process, visit the Business News Daily guide for ecommerce sellers.